Facebook rolls out AI tool for users to control feed algorithm

The feature, which was first introduced on Instagram, enables users to specify topics and content they wish to see more or less of. Changes are reflected in real-time, and users can also manage their preferences through an updated three-dot menu on individual posts. Meta stated that the platform may ask follow-up questions to gather more detailed feedback and refine recommendations.

This initiative reflects Meta's broader strategy to empower users with greater influence over their social media experiences as AI plays an increasing role in content discovery. The move marks a departure from traditional recommendation systems, aligning Facebook's approach more closely with streaming services that offer personalized recommendations. Instagram previously rolled out "Your Algorithm" for Reels in December 2025 and expanded it to Feed and Explore in June. Threads also features a similar tool named "Dear Algo."