Key facts
- Consumer focus on nutrient density is renewing interest in whole grain foods.
- Renewable fuels, such as ethanol, are creating new demand for grains.
- The Renewable Fuels Association (RFA) represents the US ethanol industry.
- Robert White is a Senior Vice President at the Renewable Fuels Association.
The grain industry is seeing a dual surge in interest driven by consumer demand for nutrient-dense whole grain foods and the expanding role of renewable fuels, particularly ethanol. This intersection of food and energy markets is creating new opportunities and influencing industry strategies.
The Whole Grain Show, hosted by Jim Lenz of the Grain Elevator and Processing Society (GEAPS), explores these connections. GEAPS aims to be a global thought leader for the grain industry, which is crucial for feeding and fueling the world.
Robert White, Senior Vice President at the Renewable Fuels Association (RFA), is a key figure in promoting American-made renewable fuels. The RFA, representing the majority of US ethanol industry leaders, works to expand demand for ethanol and bioproducts. White's role involves consumer education, marketing, and providing technical information on ethanol-blended fuels. His expertise is particularly relevant to discussions about biofuels, including sustainable aviation fuel, and their impact on grain markets.