Key facts
- Meta has released seven new apps in 2026.
- Meta CEO Mark Zuckerberg stated that AI is speeding up product development.
- Instants, a Snapchat-like app, was launched globally in May.
- Pocket, a social app, and Storytime, an AI-powered bedtime story app, were released in August.
- Threads surpassed 500 million monthly active users in July.
Meta is actively developing and releasing new applications in 2026, aiming to capture a significant share of the emerging AI era, much like it did with Facebook and Instagram in the social media age. The company has launched seven new apps this year, spanning from photo-sharing functionalities to AI-driven use cases for consumers. This strategy is driven by the belief that AI is accelerating product development, as stated by Meta CEO Mark Zuckerberg during the company's July earnings call. He anticipates that building and scaling new apps will become significantly easier.
Recent releases include Instants, a Snapchat-like app spun out of Instagram, launched globally in May. In August, Meta introduced Pocket, a social app focused on 'vibe-coding,' and began testing Storytime, an AI-powered app for generating bedtime stories. Additionally, three new apps were released for Facebook: Forum for groups, Seller for Marketplace, and Creator Studio for content creators.
This approach of launching multiple distinct apps, rather than consolidating into a single 'super app,' is seen by investors and analysts as a strategic move to cater to user preferences for specialized applications. While Meta has a history of experimenting with new products, the success of Threads, which rapidly grew to over 500 million monthly active users, has seemingly revitalized the company's focus on new product launches. Meta's vast existing user base across its core apps like Instagram, Facebook, and WhatsApp provides a significant advantage for promoting and scaling these new ventures.