Key facts
- Men are increasingly seeking cosmetic procedures like facelifts and liposuction to address sagging skin and other physical changes after using weight-loss drugs.
- Demand for cosmetic treatments among men has significantly increased, with some surgeons reporting a doubling of male patients.
- Weight-loss drugs such as Novo Nordisk's Wegovy and Eli Lilly's Zepbound are cited as a primary driver for this trend.
- Cosmetic procedures are expensive, with average surgeon fees for facelifts reaching up to $19,000.
- Companies are investing in treatments for hair loss, a side effect of rapid weight loss.
As men achieve significant weight loss through popular medications like Novo Nordisk's Wegovy and Eli Lilly's Zepbound, a growing number are turning to cosmetic clinics to address residual physical changes such as sagging skin, facial volume loss, and hair thinning. This trend reflects a broader societal shift in male attitudes towards aesthetic treatments, increasing the clientele at clinics and creating new market opportunities.
Male patients are seeking a range of procedures, from deep-plane facelifts and liposuction to tummy tucks and hair restoration therapies. Surgeons report a substantial increase in male patients over the past one to two years, with some seeing their male clientele double. Data indicates a rise in men filling weight-loss drug prescriptions, correlating with this surge in cosmetic procedures.
While women still dominate the market for aesthetic treatments, men's participation is growing. The American Society of Plastic Surgeons noted a 2.7% increase in cosmetic procedures for men in 2024. Doctors anticipate further growth as more weight-loss drugs become available. Younger men often seek procedures to enhance an athletic physique, while older men focus on signs of aging.
These procedures come with significant costs, typically ranging from thousands to tens of thousands of dollars and are generally not covered by insurance. Despite the expense, patients report feeling more confident and satisfied with their transformed appearances. Companies are also developing specialized treatments for issues like hair loss, a common concern linked to the physiological stress of rapid weight reduction.