Key facts
- Malaysia is developing a strategy to increase its durian exports to China.
- The initiative aims to capture a larger share of the Chinese durian market.
- Thailand currently dominates the Chinese durian market.
Malaysia is actively seeking to expand its presence in the lucrative Chinese durian market, a move that could challenge Thailand's long-standing dominance. The Southeast Asian nation is focusing on improving its cultivation methods and streamlining its supply chain to deliver higher quality durians to Chinese consumers. This strategic push aims to capitalize on the growing demand for the 'king of fruits' in China, where Thai durians have historically been the primary offering.