Key facts
- John Ternus has assumed the role of Apple CEO, succeeding Tim Cook.
- Tim Cook will remain with Apple as Executive Chairman.
- Ternus has been with Apple for 25 years, previously leading hardware engineering.
- He was involved in the development of products like AirPods, Apple Watch, and Vision Pro.
- Ternus also oversaw Apple's transition to its own silicon chips.
- Apple is set to launch an updated Siri experience powered by Google's Gemini.
- Ternus faces significant challenges in the company's artificial intelligence development.
John Ternus has officially taken over as Apple's CEO, succeeding Tim Cook, who will now serve as Executive Chairman. Ternus, 51, has been with Apple for 25 years, most recently as the senior vice president of hardware engineering. His tenure at the company began in 2001, and he has been instrumental in the development of key hardware products such as the AirPods, Apple Watch, and Vision Pro, as well as Apple's transition to its own silicon chips.
Ternus assumes leadership at a critical juncture for Apple, particularly concerning artificial intelligence. The company is preparing for its next iPhone launch event and the rollout of an improved Siri experience, which will be powered by Google's Gemini. Ternus's background in hardware engineering and his emphasis on craftsmanship, inspired by Steve Jobs, are expected to guide his leadership.
Cook expressed confidence in Ternus, stating, "Few people understand what it takes to build products that change the world the way John does." Ternus's promotion suggests a focus on long-term leadership continuity, as Apple has had only two CEOs in the 21st century. His earlier career included a role at Virtual Research Systems, a virtual-reality device maker.