HousingWire creates unified Insights function to centralize research and data

Key facts

• HousingWire has created a unified Insights function to centralize research and data operations.
• Bill Sullivan has been appointed as the head of Insights.
• The new function integrates data from HousingWire Data, HousingWire Intelligence, Altos Research, Keeping Current Matters, and RealTrends.
• Key assets like the Housing Market Tracker and home price forecasts will be standardized and embedded into existing products.
• A Data and Research Committee will be established to guide investment priorities.

HousingWire has established a new, centralized Insights function to unify its research and data operations across its various brands, including HousingWire Data, HousingWire Intelligence, Altos Research, Keeping Current Matters (KCM), and RealTrends. Bill Sullivan, previously EVP of growth at KCM and with prior market intelligence leadership experience at Family Office Exchange and Capgemini, has been appointed as the head of this new division. He will report directly to HousingWire CEO Clayton Collins.

The primary objective of this consolidation is to standardize and schedule the release of key data assets, such as the Housing Market Tracker, home price forecasts, and agent and broker sentiment surveys. These insights will be directly integrated into HousingWire Intelligence and KCM products, aiming to provide mortgage and real estate professionals with decision-ready analytics at a pace that matches market changes.

A new Data and Research Committee will be formed, comprising leaders from across HousingWire, to coordinate and prioritize investments in data and research initiatives. This strategic move is intended to address what CEO Clayton Collins described as a "translation problem" in the housing industry, where professionals need clear, actionable insights derived from data to inform their business plans and client interactions.

Sullivan emphasized HousingWire's commitment to delivering proprietary, trustworthy insights tailored for local markets and ready for immediate application, which he believes will aid practitioners in growing their businesses. The launch comes at a time when the housing industry faces challenges such as volatile interest rates, limited inventory, and shifting affordability, making faster feedback loops between market signals and strategic adjustments crucial for lenders, servicers, and brokerages.