Key facts
- Rocket Mortgage CEO Jay Bray aims to increase market share in a challenging mortgage environment.
- The company is leveraging financial strength, technology, and partnerships, including the acquisition of Mr. Cooper's servicing platform.
- Rocket plans to capitalize on competitors' financial fragility and rising prices.
- Significant investment is being made in the Rocket Pro channel to support local markets and entrepreneurs.
- Rocket has become the No. 1 correspondent and co-issue lender in the country.
Jay Bray, president and CEO of Rocket Mortgage, outlined the company's strategy for navigating a challenging mortgage market, emphasizing the importance of financial resources, technology, and partnerships. Since taking the helm of the direct-to-consumer segment in October 2025, Bray has focused on leveraging the company's strengths, including the acquisition of Mr. Cooper's servicing platform, to gain market share.
Bray noted that the company has seen increased momentum in attracting partners, partly due to actions by competitors like United Wholesale Mortgage (UWM). He stated that Rocket plans to capitalize on competitors facing financial difficulties and increasing their prices, as Rocket's pricing is more competitive. The recent Rocket Pro pricing announcement, with 60 basis points baked in, is designed to increase volume and market share, even though overall market volume is expected to remain depressed due to high interest rates.
The acquisition of Mr. Cooper's servicing portfolio is seen as crucial for creating an 'all-weather' company, providing stable cash flow and customer retention. Rocket is heavily investing in its Pro channel to support local markets and entrepreneurs, offering improved tools and services. The company's correspondent business, integrated from Mr. Cooper, has become the number one correspondent and co-issue lender in the country, with a focus on purchase loans.
Regarding industry shifts, Bray mentioned Rocket's early adoption of VantageScore 4.0, stating that its long-term impact is yet to be determined. He also highlighted the success of a duo incentive program with Redfin, particularly when Pro partners collaborate with Compass agents. Bray identified the Pro channel as a key strategic focus for future growth.
Looking ahead, Bray confirmed he will continue to work closely with Alessio Sanfilippo, the newly appointed CEO of Redfin, maintaining the existing relationship between the companies.