Key facts
- Mission S concept previews future Porsche design and a new mid-engined production model.
- New model will slot above the 911 in Porsche's lineup.
- Porsche aims to return to double-digit profit margins by 2035 through its "Sportwagenschmiede '35" strategy.
- Strategy prioritizes "value over volume" with increased customer individualization.
- Volkswagen Group plans to reduce headcount by 9,000 employees at Porsche.
- Future models include electric 718 Boxster/Cayman and a smaller SUV.
Porsche unveiled its Mission S concept car in New York on October 15, 2026, offering a glimpse into the future design language of its vehicles and previewing a new mid-engined production model. This supercar concept is slated to be positioned above the 911 in Porsche's lineup.
The Mission S is part of Porsche's "Sportwagenschmiede '35" strategy, aimed at improving financial performance by 2035. The plan involves prioritizing "value over volume," focusing on greater individualization for customers and higher selling prices to recover from a recent collapse in profit margins. The company's profit margin fell to 1 percent last year from 18 percent three years prior.
As part of a broader effort by parent company Volkswagen Group to reduce headcount, Porsche plans to lay off 9,000 employees. The automaker is also planning new models, including the electric 718 Boxster/Cayman, a smaller SUV due in 2028, and additional models in larger, more expensive segments.