Key facts
- Hotels are often willing to offer discounts rather than let rooms remain empty.
- Calling a hotel directly and mentioning an online rate can result in a better deal or added perks.
- Asking for the 'best available rate' can secure a lower price and potentially a better room than the 'lowest rate'.
- Discounts may be available for stays of three or more nights.
- Loyalty programs can unlock member rates.
- The most shocking item ever stolen from a hotel room was a toilet.
Hotels are often willing to negotiate room rates, especially independent and boutique properties, to avoid leaving rooms empty. According to Ben Campbell, author of 'How to Negotiate Hotel Rates: 9 Strategies That Actually Work,' the published 'rack rate' is almost always negotiable.
Campbell suggests calling the hotel directly and mentioning a rate found on booking platforms like Booking.com, as hotels may offer a better deal to avoid paying commissions, which can range from 15% to 25%. He also advises asking for the 'best available rate,' which signals flexibility and may include better room categories, as opposed to the 'lowest rate' which typically offers the worst room.
Timing can also be a powerful negotiation tool, with hotels charging significantly less during shoulder seasons (the weeks surrounding peak periods) compared to peak months. For instance, a room that costs £400 in July might be available for £200 in November. Additionally, requesting a discount for stays of three or more nights can yield savings of 10% to 15%. Joining hotel loyalty programs, even free tiers, can also unlock special member rates.
Beyond discounts, guests can inquire about package deals that might include amenities like spa treatments or dining credits. For optimal pricing, booking far in advance for peak dates is recommended, while last-minute bookings are best for off-peak periods. Traveling mid-week, specifically Tuesday and Wednesday, can also result in lower city hotel rates.
Campbell also shared an anecdote about the most surprising item ever stolen from a hotel room: a toilet.