Key facts
- Good Good CEO and co-founder Matt Kendrick has departed the company.
- Kendrick's departure follows a controversy over an ad Good Good created for Callaway.
- The ad, which depicted a man pushing over a woman, was accused of misogyny.
- Callaway terminated its contract with Good Good last week over the ad.
- Good Good also lost deals with the PGA Tour and Golf Channel.
- Fellow co-founder Joe Flannery has also left the company.
Good Good CEO and co-founder Matt Kendrick has departed the US golf brand following a controversy over an advertisement created for Callaway that drew accusations of misogyny. Callaway terminated its contract with Good Good last week after the ad depicted a man pushing over a woman, which was criticized for making light of violence against women.
Kendrick responded to the situation on X, formerly Twitter, stating: “Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it.”
Following the controversy, Kendrick and president Joe Flannery have left Good Good. Board member Nahid Giga has stepped in as interim CEO. Fellow co-founder Garrett Clark, who appeared in the ad, remains with the company.
In a memo to staff, head of finance and operations Alex Puchala stated: “This is a difficult day for the entire Good Good family. Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport.”
Good Good, which sells golf merchandise and creates content, has over 1 million subscribers to its YouTube channel. The company also lost deals with the PGA Tour and Golf Channel, and its contract with Callaway, which began in 2023, was terminated. Major US retailers have removed its merchandise. Vice president of brand and marketing Jeffrey Lefkovits and Callaway director of content and production Alex Upegui also departed their roles amid the controversy.