Key facts
- Lindsay Listanski has been promoted to chief marketing officer of Coldwell Banker Real Estate.
- The company is consolidating its brand, brokerage, and commercial marketing teams.
- Listanski has over 15 years of experience with Coldwell Banker.
- Brandon Newman will continue to oversee the brand's visual standards, national advertising execution, and Global Luxury program, reporting to Listanski.
Coldwell Banker Real Estate has promoted Lindsay Listanski to chief marketing officer, consolidating the brokerage's brand, brokerage, and commercial marketing teams. This strategic move is designed to foster a more integrated marketing approach across both the company's directly owned operations and its broader franchise network.
Listanski, who brings over 15 years of experience with the Coldwell Banker brand, will now lead national brand marketing, Coldwell Banker Realty marketing, and Coldwell Banker Commercial marketing. Previously, she headed what the company described as the largest field marketing organization in the industry, with prior leadership roles in social media, public relations, communications, and field marketing. Her deep connection to the company includes her father's tenure as a Coldwell Banker manager and her mother's career as a real estate agent.