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ERA Real Estate names Frank Malpica president

Created at 28 Aug · 6:30 PM1 source
IN SHORT

ERA Real Estate has appointed Frank Malpica as its new president, succeeding Alex Vidal. Malpica, a 15-year veteran of the company, will oversee technology, business resources, and strategic growth, including the planned 2027 Home Platform rollout.

Key Numbers

15 yearsMalpica's tenure at ERA
2027Home Platform rollout year

Who's Involved

Frank Malpica
new president of ERA Real Estate
Alex Vidal
former president of ERA Real Estate
Liz Gehringer
president and CEO of brands at Compass International Holdings
ERA Real Estate names Frank Malpica president

↳ Why This Matters

The appointment of Frank Malpica signals a strategic focus on growth and technological advancement for ERA Real Estate, aiming to enhance support for its network of brokers and agents.

Key facts

  • Frank Malpica has been appointed president of ERA Real Estate.
  • Malpica has over 15 years of experience within ERA, most recently as SVP of network growth.
  • He will be responsible for technology, business resources, and strategic growth initiatives.
  • ERA plans to launch its Home Platform in 2027.
  • Malpica succeeds Alex Vidal, who is credited with strengthening the brand and advancing innovation.

ERA Real Estate has appointed Frank Malpica as its new president, marking a transition in leadership for the real estate brand. Malpica, who has spent over 15 years with ERA in various capacities including marketing, product development, and franchise growth, most recently served as senior vice president of network growth, mergers & acquisitions.

In his new role, Malpica will be responsible for overseeing the continued development of the ERA network, focusing on technology, business-building resources, and growth opportunities for affiliated brokers and agents. He succeeds Alex Vidal, whose tenure was noted for strengthening the brand and advancing innovation.

ERA Real Estate is also preparing for the rollout of its Home Platform in 2027, a key initiative under Malpica's leadership. Leaders within Compass International Holdings, ERA's parent company, have expressed confidence in Malpica's ability to lead the brand, citing his deep understanding of the ERA business and his people-first leadership style.

Frequently asked questions

Frank Malpica has been appointed as the new president of ERA Real Estate.

Malpica has over 15 years of experience with ERA, holding various roles including senior vice president of network growth.

He will oversee technology, business resources, and strategic growth initiatives for the ERA network.

ERA plans to roll out access to its Home Platform in 2027.

What Happens Next

01Malpica will oversee the development of the ERA network.
02ERA plans to roll out access to Home Platform in 2027.

How It Developed

Frank Malpica has been named president of ERA Real Estate.
Malpica succeeds Alex Vidal, who strengthened the brand's innovation and positioning.
Malpica will oversee technology, business resources, and strategic growth.
The company plans to roll out access to Home Platform in 2027.

Sources

T1
ERA Real Estate names Frank Malpica presidentHousingWire

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