Key facts
- Apple launched a new $299 Apple TV 4K with an upgraded A19 chip.
- The device features three far-field microphones for remote-free voice commands.
- Siri AI integration allows for personalized content recommendations and information.
- The updated remote includes a speaker to aid in locating it.
- The new Apple TV 4K can be pre-ordered today and will be available on November 13.
Apple unveiled its latest Apple TV 4K on October 13, 2026, priced at $299. The new streaming device boasts an upgraded A19 chip, enhancing its artificial intelligence capabilities, particularly for Siri. This updated Siri AI is designed for more personalized content discovery and information retrieval, allowing users to ask specific questions about shows and awards.
The hardware includes three far-field microphones, enabling users to interact with Siri directly without needing the remote or a separate HomePod. The device also supports a four-speaker surround sound experience when paired with HomePod mini 2 or HomePod 2 speakers.
In a practical update, the remote control now features a built-in speaker, assisting users in finding it when misplaced. This complements existing features like Siri and Find My integration for remote location.
This refresh marks a significant update, coming four years after the 2022 launch of the previous Apple TV 4K. Reports suggest that delays in the AI-powered Siri rollout contributed to the pushback of this new home device launch.
Consumers can pre-order the new Apple TV 4K starting today, with availability set for November 13.