Key facts
- Italian Apple store employees went on strike on Friday, the launch day for the iPhone 18 Pro.
Italian Apple store employees walked off the job on Friday, the launch day for the new iPhone 18 Pro, to protest worsening working conditions. The strike involved over 1,600 employees across 17 stores.

The strike highlights labor tensions within Apple's retail operations during a critical product launch, potentially impacting customer experience and signaling broader concerns about working conditions in the tech retail sector.
Italian Apple store employees initiated a strike on Friday, coinciding with the global launch of the new iPhone 18 Pro. The action, organized by Filcams CGIL, Fiascast CISL, and Uiltucs trade unions, involved more than 1,600 workers across 17 Apple stores in major Italian cities. Unions highlighted concerns over deteriorating working conditions, increasingly complex job roles focused on customer care, and inadequate attention to employee well-being. They are demanding increased hiring, the conversion of fixed-term contracts to permanent ones, and options for part-time staff to work longer hours. Apple, however, stated that its stores were operating normally and emphasized its commitment to offering industry-leading compensation and benefits, including comprehensive health and wellness programs. The iPhone 18 Pro, along with the upcoming foldable Duo smartphone, represents Apple's latest product push.