Key facts
- Big-box gyms in Singapore are losing members to specialized fitness studios.
- Consumers are shifting towards boutique fitness offerings for tailored experiences.
Big-box gyms in Singapore are experiencing a decline in membership as consumers increasingly gravitate towards niche fitness studios. This trend indicates a broader shift in consumer preferences within the fitness industry, with a growing demand for specialized and personalized workout experiences over the more generalized offerings of large-scale gyms. The rise of boutique studios catering to specific disciplines or communities is capturing a significant portion of the market.