Key facts
- Ceer, Saudi Arabia's first domestic automaker, unveiled its Exobot sedan and SUV.
- The company is a joint venture between Saudi Arabia's Public Investment Fund and Foxconn.
- Ceer plans to have seven electric and hybrid models in its portfolio by 2030.
- The Exobot sedan and SUV feature Shahin Wing doors, electrochromatic glass, and a 48-inch digital instrument cluster.
- The launch models will have a 112-kWh battery pack, offering over 310 miles (500 km) of range for the SUV and 373 miles (600 km) for the sedan.
- The vehicles boast 1,111 hp and 1,100 lb-ft of torque, with a 0-62 mph time of just over 2 seconds for the sedan.
Saudi Arabia has launched Ceer, its first domestic automaker, with the unveiling of its flagship Exobot sedan and SUV. This venture is a key component of Saudi Arabia's Vision 2030 plan to diversify its economy beyond oil and foster technological innovation.
Ceer, a joint venture between the Kingdom's Public Investment Fund and Taiwan's Foxconn, aims to build a regional automotive powerhouse. The company plans to expand its portfolio to seven electric and hybrid models by 2030, with potential for expansion beyond the Gulf Cooperation Council (GCC) region if demand allows.
The Exobot models feature distinctive Shahin Wing doors, electrochromatic glass in the lower door sections for enhanced visibility, and a 48-inch digital instrument cluster inspired by the Riyadh skyline. The vehicles also incorporate a "Halo cooling" system to manage cabin temperature in extreme climates. Despite the advanced technology, Ceer emphasizes physical controls for essential functions like climate and volume.
Powering the launch models is a 112-kWh battery pack, offering an estimated range of over 310 miles (500 km) for the SUV and 373 miles (600 km) for the sedan. The vehicles are equipped with an 800 V electric architecture, enabling DC fast charging to 80% in approximately 30 minutes. Performance figures include 1,111 hp and 1,100 lb-ft of torque, with the sedan capable of accelerating from 0-62 mph in just over 2 seconds.