Key facts
- X is expanding its "Gametime" feature to cover professional sports beyond the NFL.
- The "Gametime" feature will initially include Major League Baseball (MLB).
- X aims to attract advertisers by leveraging live sports and engaged fans.
X expands sports hub beyond NFL to include MLB
IN SHORT
X is expanding its "Gametime" feature to cover professional sports beyond the NFL, starting with Major League Baseball. The move aims to attract advertisers by leveraging the engagement of sports fans on the platform. Content for other leagues, including the NBA, is expected to be added soon.
Key Numbers
six weekstimeframe for Gametime's evolution
Who's Involved
X
expanding its "Gametime" sports hub
Major League Baseball (MLB)
partnering with X for its "Gametime" feature
Monique Pintarelli
Head of Global Advertising at SpaceXAI, commented on advertiser demand for Gametime
Elon Musk
owner of X, settled a legal battle with the World Federation of Advertisers
World Federation of Advertisers (WFA)
settled a legal battle with X
↳ Why This Matters
X is leveraging live sports to attract advertisers back to its platform, aiming to capitalize on the high engagement of sports fans to boost ad revenue.