Key facts
- Whoop Humans lets members follow anyone on Whoop and choose which metrics to share, the company said.
- Whoop's existing Teams feature is used by a little more than half its customers, according to the company.
- CEO Will Ahmed said Whoop does not sell member data or license it to third parties.
- Ahmed said membership on Whoop's software platform has grown more than 70% a year for three years.
- Ahmed said Whoop expects to have nearly 4 million members by year-end and has about 1,200 employees.
- Ahmed said Whoop will certainly hold an IPO in the future but declined to give a date.
Whoop, which makes screen-less fitness bands, launched a social network called Whoop Humans on November 12. The feature sits inside the Whoop app and is available to members at every membership tier at no extra cost. Members can follow anyone on Whoop and choose what to share, from sleep and recovery to workouts and achievements, and followers can react and comment. CEO Will Ahmed said the sharing is all opt-in.
Whoop already runs a social feature called Teams, which a little more than half its customers use, according to the company. Teams is built around groups and leaderboards where everyone in a group sees everyone else's information. Humans is meant to be more private: members decide who follows them and who sees what, so a trainer can track a set of clients without the clients seeing one another's data.
Ahmed said the company found beta members were more engaged when someone reported a low recovery score than a nearly perfect one. He said Whoop has seen what he called huge growth among people over 60 over the past 18 months, without offering specifics, and that the company was among the first accepted into a Medicare program that reimburses qualifying wearables that can show they improve health outcomes.
On privacy, Ahmed said members choose which metrics to share, can remove followers and can switch on a stealth mode to go dark for a few days without changing their settings. Activities marked sensitive are not shared by default, and he said health alerts and medical information are not shared at all. Whoop's minimum age is 13 for all members, higher in some countries. Asked whether a parent could follow a teenager's data, Ahmed did not answer directly and pointed to the privacy controls.
Ahmed said Whoop does not sell member data. "Our product is not you; it's the membership," he said, adding that the company does not license data to third parties. Asked about Oura's announcement that it will pay $625 million for Counsel Health, a service offering on-demand physicians, Ahmed said he expects more consolidation among AI-focused, clinician-focused and wearable companies and that Whoop is always looking at deals.
Ahmed declined to share revenue or say whether Whoop is profitable. He said the company has about 1,200 employees, that membership on its software platform has increased more than 70% a year for three years running, and that it expects nearly 4 million members by year-end. On an IPO, he said only that Whoop "will certainly IPO in the future." He would not comment on Oura, which shelved an IPO of up to $2.2 billion in September citing market uncertainty.
Whoop also said its devices will be sold through Ulta stores beginning in March 2027, starting at around 500 locations with a target of more than a thousand. Ahmed said Whoop's female audience has more than doubled from last year.