Key facts
- OpenAI launched a beta Business Hub where companies can create and verify profiles on ChatGPT.
- Eligible companies can launch a specialized business agent that answers ChatGPT users' questions about the business.
- The hub shows businesses limited insights including profile views, business mentions and website clicks.
- OpenAI retired its commission-based ChatGPT checkout effort in March 2026.
OpenAI rolled out a Business Hub in beta on November 10, 2026, giving companies a place to create business profiles on ChatGPT that they can verify and update with information about their products and services. The company said eligible businesses will also be able to create and launch a specialized business agent that lets ChatGPT users ask questions about the business and its products.
The hub will also show businesses limited insights into how ChatGPT users interact with their products, including profile views, business mentions and website clicks. Businesses must verify their profiles through a formal process, but OpenAI did not share specifics of that process. Benji Shomair, VP of Monetization, told journalists on Monday that there are "multiple verification methods that we use for different types of business in different markets."
OpenAI said in a statement on Tuesday: "As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to connect through AI." The company added that the announcement is "an early step in bringing businesses more deeply into ChatGPT."
The launch follows an earlier OpenAI effort to make ChatGPT a place where users buy products directly through a commission fee system. That project, which included a checkout cart feature, did not take off, and OpenAI retired it in March 2026.