Key facts
- The Pixel Tag uses Bluetooth and ultra-wideband for precision finding through Google's Find Hub app.
- Google says the tag's replaceable CR2032 coin cell battery lasts up to one year.
- The tag measures 1.1 inches wide, 1.8 inches high and 0.2 inches deep, and weighs 0.4 oz.
- The Pixel Tag lacks NFC, so finders cannot tap it to open the owner's contact page as with Apple's AirTag.
- Tags in Lost mode can share the owner's email, phone number and a short message with a finder.
- Location can be shared with up to 10 people in the Find Hub app, and the tag pairs with Android 9 or newer.
Google's Pixel Tag, an item tracker for Android devices, went on sale on November 10, 2026, at $29.99 for a single tag and $99.99 for a four-pack. Google first announced the device in August 2026. It connects over Bluetooth and ultra-wideband, which allows precision finding, and works with the Find Hub app on Android phones and Pixel Watch.
The tag is oval rather than round, measuring 1.1 inches wide, 1.8 inches high and 0.2 inches deep, and weighs 0.4 oz with its battery. It has a physical button that can be pressed twice to ring a misplaced phone, and a built-in speaker whose maximum volume Google puts at about 80 decibels, with three loudness settings in Find Hub.
Unlike Apple's AirTag, the Pixel Tag has no NFC, so a finder cannot tap it to open a webpage with the owner's contact details. Instead, for items that are not nearby, it relies on Google's crowdsourced network of more than a billion Android devices, which report a lost tag's location to a map in the Find Hub app. A tag placed in Lost mode can share the owner's email, phone number and a short message so a finder can make contact, and the item is marked as found automatically when it comes back into range of the owner's phone.
Location can be shared with up to 10 people in Find Hub, which Google says suits shared items such as family car keys. The tag runs on a user-replaceable CR2032 coin cell battery, and Google claims up to one year of battery life. It is made of stainless steel with IP67 water and dust resistance, rated for a maximum depth of 1 meter for up to 30 minutes, and pairs with devices running Android 9 or newer through Fast Pair.
The Pixel Tag comes in silver and a pale green. Alongside the launch, Bellroy is selling its own keychain cases in a range of colors and styles on the Google Store.