Key facts
- Aura's 10-inch Ink frame sells for $349, against $499 for its 13-inch Ink frame.
- Aura worked with E Ink to add off white, mustard and orange to the Spectra 6 display.
- Aura co-founder and CTO Eric Jensen said the added colors smooth edges and raise effective resolution.
- Aura recommends setting Ink frames to update once per day because changing photos uses battery.
- Aura claims the Ink 10-inch lasts three months per charge; the reviewer got about a month from the 13-inch.
Aura released a 10-inch version of its Ink e-ink photo frame on November 10, 2026, priced at $349. The frame follows Aura's 13-inch Ink frame, which sells for $499.
The Ink frames use E Ink's Spectra 6 display, which can render six colors. For the 10-inch model, Aura said it worked with E Ink to add three proprietary colors, off white, mustard and orange, to that palette. Aura co-founder and CTO Eric Jensen told TechCrunch the added colors smooth edges and effectively make the image a little higher resolution.
Aura applies a proprietary dithering algorithm, which blends a limited color palette into patterns the eye reads as smooth gradients. The company said it calibrated the display for accurate skin tones, since most buyers use the frames for family photos. The 10-inch frame comes only in a black frame with a dark grey linen-textured mat.
Like Aura's other frames, the Ink 10-inch works with Aura's app, which lets customers and people they invite upload photos to a shared album. Jensen said about four people share to each frame on average. Aura recommends setting Ink frames to update once per day because changing photos uses battery.
The frame ships with hanging hardware, a stand and a USB-C charging cable. Aura claims the Ink 10-inch can last three months on a single charge; the reviewer reported about a month of battery life from the 13-inch frame, which she attributed to placing it in a brightly lit area where the front light was lit more often.