Key facts
- Reddit said Reddit Reviews is rolling out to all US users on iOS, Android, and web.
- The initial selection focuses on around 10,000 products, Reddit said.
- Reddit began testing the feature in February with US users in Electronics, Video Games, and Health & Beauty.
- Reddit expanded the test in September to Home & Garden and Fashion & Apparel categories.
- Reddit said it will use its rules, anti-spam measures, and community moderators to keep reviews legitimate.
Reddit introduced a feature called Reddit Reviews on November 10, organizing conversations about products into dedicated reviews that summarize user comments across its communities, according to TechCrunch. The feature uses AI to pull highlights and key takeaways from posts where users describe how a product works, why it fails, or what trade-offs buyers should consider.
The company has been testing the feature since February, initially with US users in Electronics, Video Games, and Health & Beauty. In September, Reddit expanded the test to Home & Garden and Fashion & Apparel. Reddit said the feature is now rolling out to all US users on iOS, Android, and web, with an initial selection focused on around 10,000 products, and will expand to more categories and beyond the US over time.
Users can search for a product or category or click a highlighted product name in a comment to reach a screen summarizing conversations under a "what people are saying" heading. The screen includes a visual breakdown of how many comments are positive, negative, or mixed, and what users said they liked or disliked. Users can filter comments by topic, open the original conversation, or move back to the full category to compare similar products.
Reddit said it will use its rules, recent measures against automated abuse and spam, and community moderators to keep reviews legitimate. TechCrunch noted the feature could make Reddit a larger target for fake reviews and recommendations, a practice known as astroturfing, given the rise of generative AI and bots. The launch comes ahead of the holiday shopping season, when online product research increases.