Key facts
- Walmart shoppers can use their mobile app to activate a flashing green light on digital price tags to find items.
- The feature has been available to store employees and Spark delivery drivers for several months.
- The digital price tags have been appearing in Walmart's US stores for the past year.
- Walmart CEO John Furner pledged the company will not set personalized prices.
- Store managers have discretion to offer certain discounts to remain competitive.
Walmart shoppers can now use the retailer's mobile app to locate specific items on shelves by activating a flashing green light on digital price tags. The feature, which has been available to employees and delivery drivers for months, aims to help customers find products more quickly.
The company said Thursday that customers can search for an item within the Walmart app and tap a button on the product listing page to activate the light. This technology has been integrated into the digital price tags that have been appearing in Walmart's US stores over the past year.
Employees have had access to the flashing light feature for several months, and a Spark driver noted it has helped speed up delivery order fulfillment. Store employees also use the lights for more efficient and accurate restocking of shelves.