Key facts
- Adobe will provide 12 months of free access to its AI tools for over 27 million Saudi citizens and residents.
- The expanded partnership is with Saudi Arabia's Ministry of Communications and Information Technology and AI firm Humain.
- The commitment from Adobe is valued at over $4 billion.
- A new image generation model, jointly developed by Adobe and Humain, is tuned to Saudi culture and uses Arabic prompts.
- The free access is scheduled to start rolling out by the end of 2026.
- Humain is backed by Saudi Arabia's sovereign wealth fund.
Adobe has expanded its partnership with Saudi Arabia, offering over 27 million citizens and residents 12 months of free access to its AI-powered tools. This initiative, valued at more than $4 billion, includes Adobe Firefly Standard and Adobe Express Premium features, along with a new image generation model developed in collaboration with Saudi AI firm Humain. The model is specifically tuned to Saudi culture and can generate images using Arabic prompts.
The free access is slated to begin rolling out by the end of 2026. This expanded partnership aims to boost user growth for Adobe's AI products in a competitive design software market. The collaboration with Humain, which is backed by Saudi Arabia's sovereign wealth fund, also supports the Kingdom's broader Vision 2030 initiative to diversify its economy and establish itself as an AI leader.
This development follows a previous announcement where U.S. startup Together AI partnered with Saudi Arabia for data center compute resources, aiming to bypass potential U.S. restrictions. The U.S. has also eased export controls on advanced AI chips for Saudi Arabia and the UAE, facilitating partnerships with companies like Nvidia and AMD for the development of large-scale AI data centers within the Kingdom.