Key facts
- Consumer group Which? found 150 baby products with prior UK safety warnings still for sale on major online marketplaces.
- Products included 54 self-feeding bottle prop devices, 37 baby sleep pillows for under-12-month-olds, and 59 baby sleeping bags posing suffocation risks.
- These items were found on platforms such as Amazon, eBay, Etsy, TikTok Shop, AliExpress, Alibaba, and OnBuy.
- Self-feeding bottle props were previously warned against due to choking and inhalation risks.
- Sleep pillows for babies under one year old were warned against for suffocation and overheating risks, linked to SIDS.
- Which? is urging ministers to make online marketplaces legally responsible for third-party products and impose tougher penalties.
Consumer group Which? has discovered that 150 baby products, including sleep aids and feeding devices, which were previously subject to UK product safety warnings, are still being offered for sale on major online shopping platforms. These products were found across marketplaces such as Amazon, eBay, Etsy, TikTok Shop, AliExpress, Alibaba, and OnBuy.
Among the identified items were 54 self-feeding bottle prop devices, which the Office for Product Safety and Standards (OPSS) had warned in 2022 pose a risk of serious injury or death due to choking or milk inhalation. Also found were 37 baby sleep pillows marketed for infants under 12 months, which the OPSS had cautioned in December 2025 against due to suffocation and overheating risks associated with sudden infant death syndrome (SIDS). Additionally, 59 baby sleeping bags were highlighted for posing suffocation risks because they included hoods or lacked arm holes, failing to meet British Standards Institution safety requirements.
Which? is now advocating for stronger legal responsibilities to be placed on online marketplaces to ensure unsafe products are not sold. Sue Davies, head of consumer protection policy at Which?, stated that the ease with which these unsafe products can be found makes it impossible to trust platforms' claims of prioritizing safety, and that babies' lives are at risk. The group is urging ministers to use available powers to hold marketplaces accountable with tougher penalties for non-compliance.
In response to Which?'s findings, several retailers confirmed they had removed the highlighted products. An Amazon spokesperson emphasized the company's commitment to customer safety, particularly for babies, and stated that the flagged products were removed pending investigation. Alibaba indicated it had swiftly removed non-compliant products and would continue to educate sellers. AliExpress also removed the products and committed to enhancing its control measures. Etsy confirmed the removal of flagged listings, stating safety is paramount, while OnBuy said all identified products were removed before any sales occurred. eBay noted its use of technology and expert teams to keep unsafe items off its site, confirming the remaining identified products had been removed. TikTok Shop also confirmed product removal and customer notification.