Key facts
- New Mexico enacted HB 182 in March 2024, requiring disclaimers on AI-generated depictions of real people in political communications.
- The law prohibits the distribution of materially deceptive AI-generated media without a disclaimer.
- A first willful violation of HB 182 is a misdemeanor, and a second conviction is a fourth-degree felony.
- Broader AI regulation proposals in New Mexico have not advanced.
New Mexico has begun regulating artificial intelligence with a law focused on AI-generated content in political advertising. House Bill 182, signed by Governor Michelle Lujan Grisham on March 5, 2024, mandates that any materially deceptive AI-generated image, video, or audio depicting an individual must include a specific disclaimer.
The law, which took effect on May 15, 2024, prohibits the distribution of such media without consent and without the required disclaimer. The disclaimer must state, "This ____ has been manipulated or generated by artificial intelligence," with the blank filled by the type of media. The format of the disclaimer varies depending on whether it is an image, video, or audio, with specific requirements for visibility and duration.
Violations are treated under the Campaign Reporting Act. A first willful and knowing violation is classified as a misdemeanor, while a second conviction escalates to a fourth-degree felony. The prohibition applies broadly to "a person" and is not limited to campaigns or paid advertising.
While HB 182 has been enacted, broader legislative efforts to regulate AI in New Mexico have not progressed. Proposals such as the New Mexico Artificial Intelligence Act (HB 60) and the Artificial Intelligence Accountability Act (HB 141) were introduced but did not advance in the 2024 legislative session. Similarly, the 2026 legislative session saw the introduction of the Artificial Intelligence Accountability Act and the Artificial Intelligence Transparency Act, neither of which moved forward before the session's adjournment on February 19, 2026.