Key facts
- Uber Japan has partnered with Nissan to deploy the new Elgrand luxury minivan.
- The Elgrand will be used for Uber Premium services, catering to tourists and corporate clients.
- The partnership aims to meet rising demand for premium rides and assist taxi operators in acquiring suitable vehicles.
- The new Elgrand features a "The private MAGLEV" design concept for a premium, lounge-like experience.
- Uber Premium's usage has grown significantly, with a sevenfold increase in rides and transaction volume compared to 2023.
- A promotional campaign offers a 20% discount on Uber Premium rides in Japan.
Uber Japan is expanding its ride-hailing services by introducing Nissan Motor's new Elgrand luxury minivan. The partnership aims to capitalize on the growing demand for premium rides from both domestic and international tourists, as well as corporate clients, while also supporting taxi operators in acquiring suitable vehicles.
The new Elgrand, designed with a "The private MAGLEV" concept, is intended to offer a quiet, smooth, and secluded space akin to a private lounge on wheels. This initiative is part of Uber Japan's strategy to enhance its Uber Premium service, which has experienced significant growth, with a sevenfold increase in rides and transaction volume compared to 2023.
Uber Japan has announced a promotional campaign offering a 20% discount on Uber Premium rides across Japan from August 24 to October 31, 2026, to encourage trial of the new service. The company also mentioned that it is evaluating the Nissan Serena for potential use in taxi operations. This project is distinct from the separate agreement involving robotaxis with Nissan and Wayve.
Shiro Yamanaka, Head of Uber Japan, expressed enthusiasm for the partnership, highlighting the potential for a more refined travel experience by combining the Elgrand's premium interior with Uber's technology. The company plans to continue expanding its services and vehicle options to meet the evolving needs of travelers in Japan.