Key facts
- Former LIV Golf CEO Greg Norman said he would prefer the tour to end rather than continue in a diminished form.
- The tour's future is uncertain after the Saudi Public Investment Fund withdrew its backing.
- Investment from BC Partners is being considered for a 'LIV 2.0' offering.
- Norman launched LIV Golf in 2022 with significant investment and controversy.
- Norman was replaced as CEO by Scott O’Neil in early 2025.
Greg Norman, the former CEO of LIV Golf, has expressed a preference for the upstart tour to be scrapped entirely rather than continue in a weakened state. The tour's future has been cast into serious doubt following the withdrawal of backing from Saudi Arabia's Public Investment Fund earlier this year, after an initial investment of $5 billion.
Discussions are reportedly underway for a scaled-down version of LIV Golf, potentially featuring eight to 10 events with significantly reduced prize money, which may depend on the commitment of star players such as Bryson DeChambeau and Jon Rahm. Norman, who launched LIV Golf in 2022 amidst considerable controversy and large-money signings, conveyed his disappointment, stating, "I hate to see it wither away. I would rather just see it end."
Players were recently presented with a vision for "LIV 2.0" by Ted Goldthorpe of BC Partners in Indianapolis. LIV Golf CEO Scott O’Neil, who replaced Norman in early 2025, has indicated he remains hopeful for a path forward for the tour. Norman reflected on the early days of LIV Golf, describing the team as a "family" united by a belief in a new vision for the sport, despite facing constant challenges.