Key facts
- The talent agency formerly known as Wasserman is rebranding again.
- The agency's founder, Casey Wasserman, is selling his stake.
- The rebrand follows the publication of emails between Wasserman and Ghislaine Maxwell.
- Dozens of artists have left the agency following the scandal.
- Casey Wasserman remains chair of the LA28 Olympic Committee.
The talent agency formerly known as Wasserman is preparing for its second rebrand, adopting a new name after its previous moniker, The.Team, proved untenable. The change comes months after the agency ditched its original name due to its founder's ties to Ghislaine Maxwell. Casey Wasserman, the agency's founder and former CEO, is selling his stake in the company.
The agency's website has been rerouting visitors to a new URL since Monday, March 9, with a statement indicating the rebrand to The.Team. However, sources indicate the company is yet to finalize a new name and is likely to announce it early next year. The move follows the publication of emails between Wasserman and Maxwell from 2003, which surfaced as part of the US Justice Department's release of documents related to Jeffrey Epstein.
Wasserman has stated he "deeply regrets" the correspondence, which occurred "long before her horrific crimes came to light." Despite the scandal, Wasserman remains chair of the LA28 Olympic Committee. The agency has also seen a significant client exodus, including prominent artists like Chappell Roan and Abby Wambach.