Key facts
- Municipal Gym's first location will be a 32,000-square-foot club.
- The gym will offer blood work, epigenetic testing, and recovery therapies.
- Competitor longevity clubs charge up to $35,000 annually for memberships.
- Wahlberg's Municipal Gym aims for a $99 monthly membership example.
- The gym concept is part of a broader health and wellness ecosystem strategy.
Mark Wahlberg is set to open the first Municipal Gym in December, a fitness concept designed to be an affordable alternative to high-end longevity clubs. The 32,000-square-foot facility near Las Vegas will offer services such as blood work, epigenetic testing, and various recovery therapies, alongside a café.
Wahlberg stated that the gym aims to provide similar luxury-tier services as competitors like Fountain Life and Equinox, but at a significantly lower price point, with an example membership costing $99. The gym concept is part of a broader strategy to build a "health and wellness ecosystem" that includes his Municipal sportswear brand and supplements.
Reflecting on his past investment in the fitness chain F45, which experienced a stock collapse and delisting, Wahlberg indicated he learned the importance of aligning with partners who share his approach and a preference for a larger-scale gym model. He emphasized that the Municipal brand name reflects his own background and a desire to create a community-focused space that inspires people to improve themselves.