Key facts
- Pokemon franchise is experiencing a significant boom in popularity.
- A Belfast-based Pokemon shop has seen a considerable increase in attendance at its card trading events.
- Rare Pokemon cards can sell for thousands of pounds, with one Pikachu card fetching £16,000.
- Customers range from professionals on lunch breaks to individuals in their 70s and 80s.
The Pokemon franchise is experiencing a significant resurgence in popularity, attracting both longtime fans and a new generation. This boom is benefiting businesses centered around the franchise, such as a Pokemon card shop in Belfast. Co-owner Daniel Phillips stated that the business has seen a 'massive boom' in Pokemon's popularity. The shop also hosts card trading events, with attendance growing from 600 at the first event to 1,700 at the third, and over 2,500 expected for the next event in November. Customers come from diverse backgrounds, including professionals and celebrities, and some rare cards are selling for thousands of pounds. Co-owner Stephen Mitchell noted that customers range in age, with some in their 70s and 80s, indicating a broad appeal beyond nostalgia. Content creator Matthew Duguid highlighted social media's role in introducing the franchise to new audiences and connecting collectors.