Key facts
- Samsung Electronics is Asia's most valuable brand for the third year running.
- The Nikkei Research survey covered 200 international companies across 11 Asian markets.
Samsung tops Asia brand rankings for third year in Nikkei poll
IN SHORT
Samsung Electronics has retained its position as Asia's most valuable brand for the third consecutive year, according to a Nikkei Research survey. The South Korean tech giant was found to be the top brand in eight Asian markets, including Vietnam and Thailand.
Key Numbers
200international companies evaluated in the survey
11Asian markets surveyed
8Asian markets where Samsung ranked No. 1
3consecutive years Samsung has topped the rankings
Who's Involved
Samsung Electronics
named Asia's most valuable brand for third consecutive year
Nikkei Research
conducted the brand value survey
Apple
ranked No. 1 brand in Taiwan and highly elsewhere
↳ Why This Matters
Samsung's continued brand strength in Asia highlights its deep consumer connection and market influence across diverse economies, impacting its sales and competitive positioning against rivals like Apple.