Manchester City scandal tests Premier League's pull in Asia

Key facts

• Manchester City faces financial cheating charges from the EPL Independent Commission.
• The Premier League has a massive following in Asia, with merchandise sales potentially reaching US$1 billion.
• Manchester City's fan base in Asia is estimated to be smaller than clubs like Manchester United and Liverpool.
• The club's recent success, coinciding with the period of the charges, may impact its appeal.

Manchester City is facing scrutiny over financial cheating charges, with potential ramifications for its appeal in Asia. Fans have already voiced their disapproval, chanting "cheats" during a match against Liverpool on Oct. 11. The Premier League enjoys a substantial following in Asia, contributing significantly to merchandise sales, estimated to be as high as US$1 billion or more. However, the scandal could impact club brands, sponsorships, and merchandise sales, although the extent of this impact is debated. While Manchester City has achieved significant success in recent years, its fan base in Asia is considered smaller than that of clubs with longer histories, such as Manchester United and Liverpool. The club's recent success has coincided with the period of the charges, which could affect its retail appeal in the region.