Key facts
- CTF Media holds one of Hong Kong's three free-to-air television licenses.
- Traditional media consumption is stagnating due to streaming platforms and social media.
- Live sports remain a key driver for subscriptions and reducing churn.
- Media rights revenue growth is slowing, prompting diversification in sports investment.
CTF Media and Entertainment, previously i-Cable Communications, is set to expand its business into sports and entertainment as its traditional TV and broadband operations experience stagnation. The company, which holds one of Hong Kong's free-to-air television licenses, aims to diversify its revenue streams. CEO Ivy Wong Nga-fan announced the company's new logo and outlined five core areas for future growth, including event organization and investment, and celebrity merchandising and e-commerce. This strategic shift aligns with broader trends in the media landscape, where traditional TV subscriptions are declining due to the rise of streaming platforms and social media. Live sports, however, continue to be a valuable asset for driving subscriptions and reducing customer churn, despite a plateau in media rights fee increases. Research indicates that the global sports sector is projected for measured growth, with a greater emphasis on diversifying revenue beyond media rights, as investors increasingly favor assets with multiple monetization opportunities.