Key facts
- Shook Research is now known as Veritant.
- The rebranding follows a scandal involving a $6 million payment to the top editor of Forbes.
- The company will conduct annual audits of its wealth adviser rankings.
Shook Research rebrands as Veritant after founder's Forbes payment scandal
IN SHORT
Shook Research has rebranded as Veritant, aiming to move past a scandal involving its founder's secret $6 million payment to the top editor of Forbes. The company will conduct annual audits of its wealth adviser rankings and publish a new charter to emphasize independence.
Key Numbers
$6 millionsecret payment to Forbes editor
Who's Involved
Shook Research
company that rebranded as Veritant
Veritant
new name for Shook Research
Forbes
partner whose top editor received payment
Morgan Stanley
financial firm that stopped participating in rankings
Wells Fargo
financial firm that stopped participating in rankings
↳ Why This Matters
The rebranding of Shook Research to Veritant signifies an attempt by the financial data firm to regain trust and credibility following a significant scandal involving a payment to Forbes' top editor, which impacted its business and relationships with major financial institutions.