Key facts
- SERHANT. describes itself as having more than 2,000 agents across 20 states and Washington, D.C.
- The association said SERHANT. has been consistently ranked by RealTrends among the top private independent brokerages by U.S. sales volume.
- SERHANT. expanded beyond New York in 2023 and launched operations in California, Texas, Colorado, Massachusetts and Illinois in 2026, per the company announcement.
- RE/MAX, Compass International Holdings and Douglas Elliman are among the larger brokerage networks that have aligned with the association, according to the announcement.
- The association said it opposed Missouri's Amendments 4 and 5, which Missouri voters rejected in August.
SERHANT., the brokerage and media firm founded by Ryan Serhant, has joined the American Real Estate Association, the association announced on November 9, 2026. The firm describes itself as an AI-native real estate technology and media company with more than 2,000 agents across 20 states and Washington, D.C.
The association said the addition strengthens its national platform at a time when agent professionalism, consumer transparency and industry governance are under heightened scrutiny. It said SERHANT. has been consistently ranked by RealTrends among the top private independent brokerages in the U.S. by sales volume.
SERHANT. expanded beyond New York in 2023 and has since launched operations in California, Texas, Colorado, Massachusetts and Illinois in 2026, according to the company announcement.
Association co-founders Jason Haber and Mauricio Umansky said in a joint statement: "Attaching Ryan Serhant and SERHANT. into this mission is a major step forward." Serhant, founder and CEO of SERHANT., said the alignment gives the firm's agents "an even stronger platform to educate consumers, advocate for clients and shape where this industry goes next."
SERHANT. joins RE/MAX, Compass International Holdings and Douglas Elliman among the larger brokerage networks that have aligned with the association, according to the announcement. The association said it expanded its board with Chris Lim, former president and chief growth officer of RE/MAX, and investor Andrew Dodge. They serve alongside Douglas Elliman president and CEO Michael Liebowitz, Douglas Elliman general counsel Deva Roberts and Elwell.