Key facts
- Nissan Motor said the China auto market slump intensified through the end of October.
- Nissan said the weakness adds uncertainty to its turnaround as it seeks a full-year net profit.
- Nissan has been struggling to make its core automotive business profitable, citing a high-cost structure.
- Nissan said it has a legacy of prioritizing production scale over profitability.
Nissan Motor said on November 11 that the slump in China's auto market intensified through the end of October, adding uncertainty to the Japanese automaker's turnaround as it seeks to return to a full-year net profit. The report was published by Nikkei Asia, dated November 11, 2026, and updated the same day.
The automaker has been struggling to make its core automotive business profitable, held back by a high-cost structure and a legacy of prioritizing production scale over profitability, according to the report. The body gives no sales figures, no financial results and no details of the restructuring beyond describing it as major.
An attached Dow Jones Newswires report dated November 9, 2026 described a separate release of China Passenger Car Association data on October passenger-car sales. It was not used because it reports a different event from the one the primary block covers.