Key facts
- Tapestry Inc. reported 39% sales growth in Greater China in its latest quarter, per Caixin.
- Kylene Campos said Tapestry aims to attract first-time luxury buyers rather than simply take market share.
- Campos attributed the performance to a stronger focus on younger shoppers.
Tapestry Inc. reported 39% sales growth in Greater China in its latest quarter, according to Caixin. The company owns Coach.
Kylene Campos, Tapestry's senior vice president of brand and growth strategy for Asia-Pacific, said the company aims to attract first-time luxury buyers rather than simply take market share. Speaking to Caixin at the ninth China International Import Expo on Friday, she attributed the performance to a stronger focus on young shoppers.
The report describes the growth as bucking weakness in the Chinese luxury market. The body does not state the quarter's dates or the sales figure in absolute terms.