Key facts
- Temu and JD.com are shifting toward local supply chains as de minimis changes raise the cost of cross-border low-value shipments, Nikkei Asia reported.
- Some European consumers told Nikkei Asia that prices on platforms such as Joybuy beat Amazon's.
- Other European consumers told Nikkei Asia the items they want are handled only by Amazon.
- The report did not give figures for parcel volumes, tariff rates or the size of either company's local sourcing.
Chinese discount shopping platforms face tighter tariff treatment worldwide as changes to de minimis exemptions in the European Union and elsewhere make international shipments of low-cost goods less attractive, Nikkei Asia reported on November 4, 2026. Temu and JD.com responded by moving to build local supply chains to lure back customers.
The report, datelined Shanghai and Frankfurt, said some European consumers find prices on platforms such as Joybuy below those of Amazon, while others said the items they want are handled only by the US company. It gave no figures for shipment volumes, duty rates or the share of either platform's sales sourced locally.
Nikkei Asia credited the report to Tomoko Wakasugi and Kyra Jaeger.