Key facts
- Kellogg's said the shift reflected how the climate crisis had affected the quality and availability of some rice and grains.
- Rice Krispies now uses rice flour instead of rice, while Coco Pops contains a blend of rice flour and corn flour.
- Kellogg's said both cereals remain non-HFSS and contain no artificial colours, flavours or sweeteners.
- The new recipes contain wheat gluten, making the cereals unsuitable for shoppers with a wheat allergy or coeliac disease.
- Wheat will now be declared as an allergen on pack and highlighted in bold in the ingredients list.
- Sales of Rice Krispies are in decline, with both value and volume down, according to the Grocer magazine's top products survey 2026.
Kellogg's has removed rice from its Rice Krispies and Coco Pops cereals, reformulating both products to use rice flour and corn flour instead, the company said in a report published November 3, 2026. Rice Krispies now uses rice flour instead of rice, while Coco Pops contains a blend of rice flour and corn flour instead of rice to maintain consistent quality.
Kellogg's said the shift reflected how the climate crisis had affected the quality and availability of some rice and grains used in its most popular cereals. A spokesperson for Kellogg's said: "We have updated the Rice Krispies and Coco Pops recipes, which are now made using corn flour and rice flour. We appreciate that even small changes to a much-loved product can feel noticeable and that's why we have approached this with a lot of care and consideration." The spokesperson added that the updated recipes had been carefully assessed for taste, appearance and texture and that the company was continuing to listen closely to consumer feedback.
Kellogg's said both cereals remained non-HFSS, or not high in fat, salt or sugar, contained no artificial colours, flavours or sweeteners and maintained the same levels of fibre, Vitamin D and iron. The new recipes also contain wheat gluten, meaning they are no longer suitable for shoppers with a wheat allergy or coeliac disease. Previously, the cereals were labelled "may contain gluten" because they were made in a factory where other cereals containing gluten were also handled. As wheat gluten is now an ingredient, wheat will be declared as an allergen on pack and highlighted in bold in the ingredients list, and both cereals now carry prominent labelling alerting consumers to the change.
The reformulation comes as sales of Rice Krispies are in decline, with both value and volume down, according to the Grocer magazine's top products survey 2026, which comes out next month.