Key facts
- Seres Group and Li Auto are preparing their first European market entries for 2027, Nikkei Asia reported.
- Seres displayed the Aito 9 at the Paris Motor Show in October 2026.
- Nikkei Asia attributed the push into Europe to weak car-buyer demand in China.
Seres Group and Li Auto are preparing to enter the European market in 2027, Nikkei Asia reported on November 6, 2026, as weak car-buyer demand in China drives more of the country's electric vehicle makers onto the continent.
Seres showed its Aito 9 model at the Paris Motor Show in October 2026. The report framed the two companies' plans as part of a wider push by Chinese automakers to chase overseas gains made by BYD while sales stall at home.
The report did not state which European countries the two companies would enter, what models Li Auto would bring, or any sales or investment targets. It also carried links to other items on Chinese automakers, European EV tariffs and related industry news that are not part of this report.