Key facts
- Musk announced the production wind-down on X on November 6, 2026.
- Tesla delivered an estimated 76,000 Cybertrucks over three years, per Cox Automotive.
- The Cybertruck was unveiled in November 2019 with a promised starting price of $39,900.
- Musk said 146,000 paid $100 to reserve a Cybertruck after the 2019 reveal.
Tesla CEO Elon Musk said on X on November 6, 2026 that the company will wind down Cybertruck production until the middle of next year. The announcement ends a model that Tesla positioned as a high-volume electric pickup.
Tesla delivered an estimated 76,000 Cybertrucks over the past three years, according to Cox Automotive data, far below its original sales expectations. Stephanie Valdez Streaty, a director of industry insights at Cox Automotive, told Business Insider that the design generated attention but also narrowed its appeal.
The Cybertruck was revealed in November 2019 at Tesla's design center in Hawthorne, California. Musk said at the time the truck would start at $39,900 and that production would begin in late 2021. At the same event, a metal ball thrown by chief designer Franz von Holzhausen shattered the driver's window and then the rear-seat window. Musk said 146,000 people paid $100 to reserve a Cybertruck after the event.