Key facts
- The apartment is a two-bedroom, 68-square-meter unit on the seventh floor in northeastern China.
- The buyer paid 11 yuan, equivalent to about $1.70, during the Double 11 promotion.
- Double 11 is a month-long shopping event that ran through mid-November in 2026.
- Taobao, the e-commerce platform that pioneered Double 11 in 2009, hosted the promotion.
A shopper from eastern China bought a two-bedroom apartment in northeastern China for 11 yuan (about $1.70) during the Double 11 shopping festival, according to a report published November 11, 2026. The unit is 68 square meters and located on the seventh floor.
Double 11 was pioneered by Chinese e-commerce platform Taobao in 2009 as China's equivalent of Black Friday. The month-long shopping event ran through mid-November in 2026 and generated more than 1.6 trillion yuan ($240 billion) in online gross merchandise value in 2025.
The report did not name the buyer, the seller, the city where the apartment is located, or the terms under which the sale occurred.