Key facts
- Zhang Lanxi is vice president and B2B commercial director for Michelin China, Caixin reported.
- Zhang said Michelin tires may cost more upfront but can be more economical over their lifespan.
- Zhang cited durability, operating efficiency and reliability as the factors behind the longer-term cost case.
- Zhang spoke at the ninth China International Import Expo, held Nov. 5 to Nov. 10.
Michelin says the cost of its tires over their working life can keep its premium products competitive as Chinese rivals move upmarket, Zhang Lanxi, vice president and B2B commercial director for Michelin China, told Caixin.
Speaking at the ninth China International Import Expo, held Nov. 5 to Nov. 10, Zhang said Michelin's tires may cost more upfront, but their durability, operating efficiency and reliability can make them more economical over time. He said Michelin has put substantial resources into product development and quality control, and that on a one-off purchase price its products may not be the cheapest.
The comments were reported by Caixin on November 10, 2026. The report did not give the date of the interview within the expo's run.