Key facts
- Sasha Stair, CMO of Xactus, advised mortgage leaders to seek clarity rather than certainty.
- She stated that technology creates both challenges and opportunities in decision-making.
- Stair suggested leaders should act when they have about 40% of the information.
- She recommended scenario planning for the worst-case outcomes to be best prepared.
- Stair believes human judgment and instinct are crucial alongside technology.
In a discussion with HousingWire, Xactus Chief Marketing Officer Sasha Stair emphasized that leaders in the mortgage industry should focus on achieving clarity rather than certainty when making decisions. She noted that while technology provides more data, it also contributes to information overload, making it challenging to discern crucial facts from noise.