Key facts
- Feeld's revenue increased by 24% to £64m.
- Pre-tax profits rose from £9.3m to £11.4m.
- The company paid a record dividend of £3.8m to its shareholders.
- Feeld's founders, Ana Kirova and Dimo Trifonov, started the business.
- Global user growth was strong, with international markets contributing £56m in revenue.
- Feeld invested £10.5m in technological upgrades over the past year.
Feeld, a UK-based dating app catering to non-monogamous, queer, and kinky users, has announced a significant increase in sales and a record dividend payout to its founders. The company's revenue jumped by 24% to £64m, with pre-tax profits growing to £11.4m. This success has led to shareholders, including founders Ana Kirova and Dimo Trifonov, receiving a dividend of £3.8m.
Originally launched as 3nder and later renamed Feeld due to a lawsuit from Tinder, the app has experienced rapid growth, attracting users from more conventional dating platforms. This influx of users, described by Feeld's president, Kyle Brennan, as "open-minded people exploring love, desire, and alternative relationships," reflects a broader societal shift towards greater openness and agency in relationships.
Feeld's strong global user growth, particularly outside the UK, contributed significantly to its revenue, with international markets accounting for £56m of the total. Mexico and Spain emerged as the fastest-growing regions, while cities like New York, Toronto, and Paris saw user numbers increase by over 20%.
The company generates revenue through its "Majestic memberships," which offer features like unlimited "likes," visibility of who has liked a user, and advanced search filters. Additional revenue comes from selling "pings," allowing users to message others without a prior match. In 2024, Feeld addressed security vulnerabilities identified by cybersecurity firm Fortbridge, which could have potentially exposed sensitive user data. The company stated it fixed these issues and found no evidence of data breaches, having invested £10.5m in technological upgrades.