Key facts
- KFC Myanmar is serving a dish that combines fried chicken with fermented tea leaves.
- The new dish challenges the traditional preparation of Lahpet Htamin (Burmese Tea Leaf Rice).
- KFC's version pairs its popcorn chicken with warm steamed rice and the local ingredient.
- The fast-food chain is introducing this local twist to compete with rivals like South Korea's Lotteria.
- KFC Myanmar launched a campaign titled 'No Other Crunch is Needed' to promote the dish.
Diners at KFC in Myanmar can now choose a dish that incorporates fermented tea leaves, a traditional local ingredient, as the fast-food giant seeks to differentiate itself in a competitive market. The new offering challenges the conventional preparation of Lahpet Htamin, or Burmese Tea Leaf Rice, a beloved local dish. Traditionally served with various crunchy toppings like fried beans, peanuts, and dried shrimp, Lahpet Htamin is often associated with the belief that more toppings enhance the dish. KFC Myanmar's approach, however, positions its chicken as the central element, pairing its spicy and sour Lahpet with warm steamed rice and KFC Popcorn Chicken. This strategy aims to blend local culinary heritage with KFC's global standards, as highlighted by its 'No Other Crunch is Needed' campaign. The move comes as KFC faces increasing competition in Myanmar, notably from South Korea's Lotteria. In other recent promotions, KFC Myanmar introduced an Indian Rice dish with popcorn chicken on December 9th, celebrated its 9th anniversary on June 30th, launched a breakfast menu with Original Recipe Chicken on May 16th, and brought back Iced Coffee on February 29th.