Key facts
- McDonald's will introduce a tiered loyalty program.
- The program aims to differentiate between frequent and casual customers.
- The move follows a trend of adopting tiered loyalty programs in the restaurant industry.
McDonald's is set to launch a new tiered loyalty program aimed at rewarding its most frequent customers and attracting more casual visitors. The initiative was announced by Chief Marketing Officer Morgan Flatley. This strategy reflects a growing trend within the restaurant sector, which is increasingly favoring tiered reward structures over broad discount strategies to foster customer loyalty.