Key facts
- Nikkei reported that Japan-linked startups are expanding cold food distribution in Malaysia and Vietnam.
- The startups aim to deliver fresh food directly from producers, the report said.
- The companies are targeting higher margins through farm-to-table chains and demand forecasts, per the report.
- Secai Marche's warehouse stores food in four different temperature zones, according to the report.
- The report said the startups are attracting partnership interest from major logistics and trading companies.
Japan-linked startups are expanding cold distribution networks for fresh food in Malaysia and Vietnam, aiming to move products directly from producers to buyers, Nikkei reported on November 4, 2026. The report said the companies are pursuing higher margins through farm-to-table supply chains and demand forecasting.
Secai Marche, one of the startups, stores food in a warehouse with four separate temperature zones, according to the report. The report said the startups are drawing partnership interest from major logistics and trading companies.
The report did not name the other startups involved, the size of their operations or the value of any partnerships.